With new innovations every year, it’s a good idea to re-evaluate your dealership technologies and explore options that are better equipped to meet today’s rapidly changing market. In particular, DMS systems have seen significant progress after many years of stagnation. In preparation for NADA 2021, here’s what dealers I’ve spoken to are considering when evaluating DMS partners at this year’s virtual conference.
Managing a dealership is complex, so consider the primary challenges for your car dealership. In light of the pandemic, most dealers have scrambled to organize work-from-home options for their staff and struggled to digitize their sales and service. Think about inefficiencies that waste time and cost your business. This includes poor communications that can hurt employee productivity and morale, or cumbersome check out processes that result in low customer satisfaction.
There are several DMS providers out there, including new entrants to the market. Take the time to find out what solutions are available and if they have the features you need. Don’t immediately gravitate towards the largest company or the industry leader, as they typically have a broad portfolio of options that your dealership may not need (but likely have to pay for). Be open minded, as there are new functionalities that could transform how your dealership operates in ways you’ve never thought about. Consider the following for your next DMS:
It’s important to know what to ask a DMS provider, so you have the essential information to make the best decision for your dealership. Key questions include:
A crucial part of your evaluation is the product demonstration of the DMS itself. Make sure you get an in-depth view of the platform to understand how you and your team would actually use it in a practical sense. Engage department leaders – and staff members if possible – so they can evaluate and provide guidance about the system’s impact on their day-to-day tasks. The ideal platform should help you improve efficiency across the enterprise. Each step impacts the next, so you would want a DMS that offers a holistic, comprehensive approach to streamline your entire operations.
NADA 2021 is allowing attendees to schedule demos through the virtual platform. If you’re not attending the show, don’t worry. You can check out the new Dominion VUE here.
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