If the pandemic taught us anything, it’s that employees can work remotely and still be highly productive. Adopting family-friendly processes allowing women to telecommute or rotate shifts can lead to better work-life balance, and enable dealerships to recruit and retain better employees.
The right technology can enable gender equality, allowing dealerships to adapt to obstacles that are unique to women. Legacy DMS systems require a VPN, forcing employees to be in the dealership to access it. This has historically prevented women from pursuing a career that forces them to be stuck onsite for long hours at a time. New cloud-native solutions now allow employees to log in from home, easily and securely without VPN, providing for maximum flexibility and productivity.
Everyone wants a collaborative work environment where they feel supported. Take time to regularly check in with employees to better understand the demands they face personally and professionally. Leverage solutions with built-in communication features that enable staff to feel more connected with their teams while interacting with each other more seamlessly.
Employees tend to stay longer when employers offer them career development opportunities. Whether it’s internal discussions on potential promotions or formal training from NADA, provide resources for meaningful career growth.
While promotions and pay raises are key to retaining employees, dealerships need to be mindful of unconscious gender bias that may seep into those processes. Work-life balance has changed dramatically, and the lines have blurred between family and work for many, with women being affected disproportionately. Take a critical look at dealership promotion and reward programs to ensure that they reward high-performing employees, regardless of their home commitments.
Greater societal awareness has led to a better understanding of demands placed on women. Companies across all industries continue to build more inclusive workplaces where differences of opinion and experiences are increasingly welcomed. The emergence of flexible technology is accelerating a more accommodating work environment. The progress made in this area is beneficial for all of us. Thank you to everyone in the automotive industry, from technology providers to OEMs, that’s helping dealers re-imagine their operations and create more flexible processes that meet the needs of employees and customers alike in an ever-evolving landscape.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.