Dominion DMS to Offer its Core DMS Platform to Dealers at $0/Month


Announcement at NADA Show 2023 represents a game-changing development for the re-imagined VUE platform

Dallas, TX – January 27, 2023 – In an industry-disrupting move, Dominion DMS today announced that its VUE Core DMS platform will be offered to franchised automotive dealerships at $0 initially and per month. That is an average savings of $6,500 per month per store.

The slashed pricing was among several developments announced by Dominion DMS at NADA Show 2023, going on through Sunday in Dallas, TX. The re-imagined offering is the most customizable DMS on the market, with infinite flexibility so that dealers choose the vendors they prefer.  Dealers can integrate only the applications best suited to their specific needs.

VUE Core DMS includes the modules dealers need—sales, service, parts, accounting, and OEM communications—in an easy-to-learn yet powerful and simple-to-use interface.  Dealers customize their system by selecting the third-party applications they want to build the best technology suite for their dealership, with no limitations.  Dominion DMS allows applications from any provider to integrate into VUE through its secure, industry-leading APIs.

“Dealers have been asking for a next-generation DMS approach that is as dynamic as their business,” said Sharon Kitzman, President of Dominion DMS. “That’s why we built VUE to transform the core of the dealership software experience from frustratingly cumbersome to remarkably convenient and cost-effective.”

“The new pricing structure, including an unheard-of $0 initial and monthly fee for VUE Core DMS, is unique in our industry,” added Kitzman.  “With the many challenges they face, we want to give dealers freedom and flexibility to create the custom software solution their business needs.”

Other developments included:

  • Ground-up redesign: The platform has been completely re-imagined for today’s most critical dealership needs.
  • Cloud-native: VUE is the first DMS built in the cloud and leverages the reliable and secure Microsoft Azure architecture.
  • Bring-your-own-device: VUE Core DMS is an intuitive, web-based solution connecting through laptops, PCs, and tablets without a VPN.
  • Customizable: Dealers only choose the tools they want, eliminating the need and cost of unnecessary applications.

Dealers visiting NADA Show 2023 may stop by Booth 4255 to get a live demonstration and to be among the first to sign up for the newly re-imagined VUE.  Learn more at


Latest Posts

VUE Points with Sharon Kitzman – Episode 3

Sharon Kitzman talks with Curtis Nixon of Update Promise about keeping customers engaged during the service lifecycle. UpdatePromise: Our innovative solution provides a unique ability that enables your business to capture the consumer from the very beginning of their experience.